From trade fairs to rooftop views, macaroni memories to designer discoveries – July has been full of energy, inspiration, and more than a few exciting moments.
I spent quite a lot of time in London in July, visiting our friends at the St. Paul's Cathedral and Tower Bridge Gift Shops, as well as visiting the New Designers Exhibition which left me feeling so inspired. Meeting new creatives and thinking about future collaborations is one of my favourite parts of what I do. So much energy, so many ideas!
It's been so lovely to get out and about in the sunshine, which is when I think London really is at its best.
What a great start to Summer.
London Rooftops & Tower Views

I spent a lot of time popping in and out of central London this month - and one of my visits was to take our new London Rooftops bag to Tower Bridge and St Paul’s Cathedral.
It was so lovely to share it with the teams there, whom we've worked with closely for years now, and I’m thrilled to say the bag will be in stores very soon - and that you can pre-order it online now!
I also paid a visit to the iconic Liberty, and it never stops being exciting seeing my collections there. The joy of watching people pick up a product, head to the till, and make it theirs never gets old. It’s something I never take for granted.
We’re also working on something very exciting with Liberty behind the scenes… more on that soon!
Digging Through the Past (and the Pasta)
I went back to my dad’s house recently and was met with boxes (and I mean boxes) of my childhood. Old sketchbooks, school notebooks, newspaper clippings… even a 40-year-old piece of macaroni glued to a card (sadly, that didn’t make the cut).
It was moving to go through it all, especially seeing the drawings and little inventions, including a dream cleaning machine, which, to be honest, still sounds like a great idea. The sports clippings were a surprise too - a sweet reminder of a whole other part of life.
Coming Soon – The British Library x Jane Austen

I’m so excited to share a brand-new collection launching exclusively with the British Library in September, celebrating Jane Austen’s 250th anniversary. It’s such an honour to create something for such a special occasion.
Watch this space.
Harrogate Home & Gift
We wrapped up the month with the whirlwind that is Harrogate Home & Gift Fair.
Trade fairs are hard work, but there’s a buzz that makes it worth every bit of effort – from seeing your designs on display to catching up with wonderful friends in the industry (you know who you are!).
And of course, spending four full days with Nicole, my best friend and sales manager. We laugh a lot and support each other through it all ❤️
And Finally… Cyprus

After all that, I made a quick stop at Discover London to see our range in store before jetting off to Cyprus for a much-needed break.
I'm writing this from a balcony overlooking the pool – with a notebook in hand, of course – feeling very grateful (and very ready to nap for a week).
Until next time,
Victoria x